Prato rewards sustainable behaviours

Prato Urban Jungle (PUJ) aims to increase social inclusion and promote widespread sustainable development of the urban environment. In this framework, Prato has integrated an ad-hoc section on greenApes, a digital platform that aims to change the lifestyle of those who use it, through gratification, or rather by attributing real or symbolic rewards to those who behave sustainably.  

greeApes, a digital platform for sustainability engagement

In this new web-article, UIA expert Daniela Patti writes about the implementation of greenApes in Prato, and how, through the digital platform, citizens will learn about the importance of Nature-Based Solutions (NBS) to tackle urban challenges and adopt more sustainable behaviours and lifestyles. 

Here you can find out more about the project, and read the full article here.